I see design as a problem solving method (rather than only an aesthetic practice). My consulting work focusses on integrating design into strategic processes of organizations.
I think that designing superiour customer experiences across channels and touchpoints has become one key differentiator for companies, their products and services and their brand recognition.
I believe in the power of visual communication. Design is more than the sum of its parts and it is true that good design is based on clear ideas, effective visual communication and a match of aesthetics and functionality. A lot of personality comes from the visual design.